YANANDRA, J.; LINDIAWATI, L. Brand Experience and Engagement: Influences on Brand Loyalty among University Students and Alumni in an Indonesian Higher Education Institution. International Journal of Economics Development Research (IJEDR), [S. l.], v. 4, n. 5, p. 2372–2388, 2023. DOI: 10.37385/ijedr.v5i2.3730. Disponível em: https://yrpipku.com/journal/index.php/ijedr/article/view/3730. Acesso em: 12 jul. 2025.