DEWI, L. K. C.; EKASARI, S.; ACHMAD, G. N. .; NUGRAHA, A. R. .; ARWANI, M. . The Influence of Brand Image and Viral Marketing on Students Purchasing Decisions Mediated by Price. International Journal of Economics Development Research (IJEDR), [S. l.], v. 5, n. 2, p. 1456–1467, 2024. DOI: 10.37385/ijedr.v5i2.5449. Disponível em: https://yrpipku.com/journal/index.php/ijedr/article/view/5449. Acesso em: 4 jul. 2025.