Dewi, L. K. C., Ekasari, S., Achmad, G. N. ., Nugraha, A. R. . and Arwani, M. . (2024) “The Influence of Brand Image and Viral Marketing on Students Purchasing Decisions Mediated by Price”, International Journal of Economics Development Research (IJEDR), 5(2), pp. 1456–1467. doi: 10.37385/ijedr.v5i2.5449.