1.
Melayanto Y, Berlianto MP. Rebranding as an Economic Strategy: Linking Brand Transformation to Customer Satisfaction and Organizational Performance in the Banking Industry. IJEDR [Internet]. 2025Apr.13 [cited 2025Jul.2];6(2):988-1003. Available from: https://yrpipku.com/journal/index.php/ijedr/article/view/7258