Measurement and Analysis of Tourism Website User Experience Using Usability Techniques
DOI:
https://doi.org/10.37385/jaets.v4i1.1343Keywords:
website, tourism, usability, system usability scaleAbstract
A tourist destination is a geographical area within one or more administrative areas in which there are tourist attractions, public facilities, tourism facilities, accessibility, and communities that are interrelated and complement the realization of tourism. A website is a form of communication media that can provide certain information, which can be accessed by many people anytime and anywhere. The Regional Government (pemda) of Pekanbaru City has provided tourism information services in the form of tourist destinations and tourism activities on the website. Based on the results of preliminary observations made on the tourism website of the Pekanbaru City government, it was found that the tourism information provided was not up to date, and there were still many tourist objects in Pekanbaru that had not been published, so the information delivery process was not optimal and ineffective. The effectiveness of using the website must pay attention to usability of its use. Usability is a quality level of a system that is easy to learn, easy to use, and encourages users to use the system as a tool in completing tasks. Usability can be measured based on the quality of the user experience when interacting with the system operated by the user himself. Usability measurement on this tourism website is carried out using the System Usability Scale (SUS) measurement tool. Based on the measurement results using SUS, a score of 65.87 was obtained, where 10 of the statement items were declared valid and reliable. The score obtained shows that in terms of user satisfaction, it is stated to be included in the Marginal High category, predicate D with the adjective range Ok. This shows that the user's subjective assessment illustrates that the Pekanbaru City government's tourism website is less effective, efficient, and satisfying for users.
Downloads
References
Addin Maulana, D. O. (2022). IMPLIKASI KEBIJAKAN ATASTERBITNYA TRAVEL & TOURISM DEVELOPMENT INDEX2021 TERHADAP UPAYA PENINGKATAN DAYA SAING KEPARIWISATAANINDONESIA DI PASARGLOBAL. Jurnal Kepariwisataan Indonesia Vol 16 No 2, 149-162.
Bangor, A., Kortum, P., & Miller, J. (2009). Determining What Individual SUS Scores Mean: Adding an Adjective Rating Scale. Journal of Usability Studies, 4(3), 114-123.
Brooke, J. (1996). SUS-a quick and dirty usability scale. Usability evaluation in industry 189(194), 4-7.
Brooke, J. (2013). SUS: a retrospective. Journal of Usability Studies, 8(2), 29-40.
Filemon Duwitau, R. W. (2020). Sistem Informasi Pariwisata Daerah Kabupaten Nabire. INFORMATIKA DAN RPL, Vol. 2, No. 2, 104-112.
Hadi, K., Az-Zahra, H., & Fanani, L. (2018, Feb). Analisis Dan Perbaikan Usability Aplikasi Mobile KAI Access Dengan Metode Usability Testing Dan Use Questionnaire. Jurnal Pengembangan Teknologi Informasi dan Ilmu Komputer, 2(9), 2742-2750.
Hendra, & Arifin, Y. (2018). Web-based Usability Measurement for Student Grading Information System. Procedia Computer Science, 135, 238-247.
Ilham Junaid, M. D. (2022). MODEL PENGEMBANGAN INTERPRETASI PARIWISATA EDUKASI DI MUSEUM KOTA MAKASSAR. Jurnal Kepariwisataan Indonesia Vol 16 No 2, 216-236.
Kesuma, D. (2021). Using System Usability Scale Method To Measure Usability Aspects On Online Learning Media at XYZ University. JATISI (Jurnal Teknik Informatika dan Sistem Informasi), 8(3), 1615-1626.
MENPAREKRAF. (2021). Peraturan Menteri Pariwisata dan Ekonomi Kreatif/ Kepala Badan Pariwisata dan Ekonomi Kreatif Republik Indonesia, Nomor 9 Tahun 2021 Tentang Pedoman Destinasi Pariwisata Berkelanjutan.
PEMKO PEKANBARU. (2021). Peraturan Daerah Kota Pekanbaru Nomor 1 Tahun 2021 Tentang Rencana Induk Pembangunan Kepariwisataan Daerah Kota Pekanbaru Tahun 2021-2036.
Pratama, M., Misnawati, D., & Renaldi, M. (2022). Efektivitas Sosial Media Sebagai Media Promosi Desa Surabaya Timur. Jurnal Ilmu Sosial dan Humaniora, 1(1), 86-90.
Pudjoatmodjo, B., & Wijaya, R. (2016). TES KEGUNAAN (USABILTY TESTING) PADA APLIKASI KEPEGAWAIAN DENGAN MENGGUNAKAN SYSTEM USABILTY SCALE (STUDI KASUS : DINAS PERTANIAN KABUPATEN BANDUNG). SEMNASTEKNOMEDIA. 4, pp. 37-42. Yogyakarta: Amikom Yogyakarta.
Ramadhan, D. W., Soedijono, B., & Pramono, E. (2019, Desember). PENGUJIAN USABILITY WEBSITE TIME EXCELINDO MENGGUNAKAN SYSTEM USABILITY SCALE (SUS) (STUDI KASUS: WEBSITE TIME EXCELINDO). JIPI (Jurnal Ilmiah Penelitian dan Pembelajaran Informatika), 04(02), 139-147.
Sagita Utarki, E. A. (2020). Sistem Informasi Pariwisata Berbasis Website Pada Taman Nasional Gunung Ciremai Jawa Barat. IJSE – Indonesian Journal on Software Engineering, Vol.6, No. 1, 19-32.
Sandra J Kuryanti, N. I. (2018). Pembuatan Website Sebagai Sarana Promosi Pariwisata (Studi Kasus :Pantai Jatimalang, Purworejo). Publikasi Jurnal & Penelitian Teknik Informatika Volume 2 Nomor 2, 37-46.
Saputra, A. (2019). Penerapan Usability pada Aplikasi PENTAS Dengan Menggunakan Metode System Usability Scale (SUS). JTIM : Jurnal Teknologi Informasi Dan Multimedia, 1(3), 206-212.
Sari, R., & Henim, S. (2021). The Application Of System Usability Scale Method To Measure The Usability Of Electronic Learning System (E-Learning) Of Politeknik Caltex Riau. ILKOM Jurnal Ilmiah, 13(3), 266-271.
Sauro, J. (2011). Measuring usability with the system usability scale (SUS). Retrieved from URL: Http://Www. Measuringusability. Com/Sus
Sidik, A. (2018). Penggunaan System Usability Scale (SUS) Sebagai Evaluasi Website Berita Mobile. Technologia, Vol 9, No.2, 83-88.
Soejono, A. W., Setyanto, A., & Sofyan, A. (2018). Evaluasi Usability Website UNRIYO Menggunakan System Usability Scale (Studi Kasus: Website UNRIYO). JTI Respati (J-urnal T-eknologi I-nformasi Respati), 13(1), 29-37.
Supriyatna, A. (2018). Penerapan Usability Testing untuk Pengukuran Tingkat Kebergunaan Web Media of Knowledge. Jurnal Ilmiah Teknologi-Informasi dan Sains (TeknoIS), 8(1), 1-16.
Wahyuningrum, T., Kartiko, C., & Wardhana, A. (2020). Exploring e-Commerce Usability by Heuristic Evaluation as a Compelement of System Usability Scale. 2020 International Conference on Advancement in Data Science, E-learning and Information Systems (ICADEIS) (pp. 1-5). Lombok: IEEE.
Wulandari, S., Heryani, A., & Nurlia, T. (2021). Efektivitas Media Digital Dalam Meningkatkan Promosi Dan Informasi di Universitas Swadaya Gunung Jati Cirebon. Jurnal Ilmiah Publik, 9(2), 246-250.