Pengaruh Social Media Marketing, Kesadaran Merek, Dan Kepercayaan Merek Terhadap Niat Beli

Authors

  • Septi Kartika Sari Universitas Stikubank (UNISBANK) Semarang
  • Kristina Anindita Hayuningtias Universitas Stikubank (UNISBANK) Semarang

DOI:

https://doi.org/10.37385/msej.v5i1.4124

Keywords:

Social Media Marketing, Kesadaran Merek, Kepercayaan Merek

Abstract

Social media is very important in the purchasing intention activities of someone ho will buy a product online which they do with brand awareness and brand trust.This type of research was carried out using descriptive quantitative processing using SmartPLS 3.3.4 software. Purposive sampling technic was used in this research. Data collection was taken from 124 questionnaires via googlefrom. The result of this research sho that social media marketinh has a positive and significant effect on brand awareness and brand trust. Brand awareness and brand trust have a positive and significant on purchase intention.

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Published

2024-01-19

How to Cite

Sari, S. K. ., & Hayuningtias, K. A. . (2024). Pengaruh Social Media Marketing, Kesadaran Merek, Dan Kepercayaan Merek Terhadap Niat Beli. Management Studies and Entrepreneurship Journal (MSEJ), 5(1), 862–870. https://doi.org/10.37385/msej.v5i1.4124