Pengaruh Experience Value Terhadap Repurchase Intention Pelanggan Shoope Di Bandung Pada Tahun 2023
DOI:
https://doi.org/10.37385/msej.v5i1.4315Keywords:
Shopee, Experience Value, Repurchase IntentionAbstract
Technology that develops continuously certainly creates a big impact on various fields, one of which is the creation of E-commerce in the business world. Shopee is the leading online shopping platform in Southeast Asia and Taiwan headquartered in Singapore. Shopee comes in the form of mobile applications and websites to make it easier for users to do online shopping activities. The features provided by Shopee itself adjust to each region of the country in facilitating their customers so that they can create easy, safe, and fast buying and selling transactions with strong payment and logistical support. This study aims to determine the experience value and repurchase intention of Shopee customers and also to determine the experience value of Shopee customer repurchase intention in 2023. The research method used in this research is quantitative descriptive method. The results of this study confirm that there is a positive and significant influence between customer experience (experience value) and Shopee customer repurchase intentions, indicating that the value of customer experience has a very significant impact on the desire to make repeat purchases.
Keywords: Shopee, Experience Value, Repurchase Intention
References
Abdullah, M. (2015). Metodologi Penelitian Kuantitatif. Cetakan Pertama. Yogyakarta: Aswaja Pressindo.
Aditya, I. W. S.. & Jatra, M. (2019). Pengaruh Persepsi Kualitas Produk, Pengalaman Belanja Online, Dan Akses Informasi Terhadap Niat Beli Ulang (Studi Pada Pembelian Online Sepatu Sepak Bola Merek Specs di Kota Denpasar). E-Jurnal Manajemen 8(4), 2524-2554.
Amoako, G. K., Doe, J. K., & Neequaye, E. K. (2023). Online innovation and repurchase intentions in hotels: the mediating effect of customer experience. International Hospitality Review, 37(1), 28–47.
Amoah, F., Radder, L., & Eyk., M. V. (2016). Perceived experience value, satisfaction and behavioural intentions: A guesthouse experience. African Journal of Economic and Management Studies, 7(3), 419-443.
Ariyani, N. D., Rahadhini, M. D., & Sumaryanto. (2020). Pengaruh Pengalaman Belanja Online Terhadap Niat Beli Ulang Dengan Kepercayaan Sebagai Variabel Mediasi (Survei Pada Konsumen Batik Pangastuti di Beteng Trade Center Solo). Jurnal Ekonomi dan Kewirausahaan 20(4), 440-449.
Arikunto, S. (2019). Prosedur Penelitian Suatu Pendekatan Ptaktik. Jakarta: Bumi Aksara.
Chan, S. A. V. (2019). Pengaruh Orientasi Belanja, Kepercayaan Online, Dan Pengalaman Pembelian Online Sebelumnya Terhadap Minat Pembelian Ulang Online Di Tokopedia. Prosiding 7(3), 1-10.
Ghozali, I. (2018). Aplikasi Analisis Multivariate dengan Program IBM SPSS 25.
Semarang: Universitas Diponegoro.
Handayani, R. (2020). Metodologi Penelitian Sosial. Yogyakarta: Trussmedia Grafika.
Hery. (2019). Manajemen Pemasaran. Jakarta: PT. Gramedia.
Kotler, P., & Keller, K. L. (2009). Marketing Management, 13th Edition. USA: Pearson Education, Inc.
Kotler, P., & Keller, K. L. (2016). Marketing Management, 15th Edition. USA: Pearson Education, Inc.
Laksana, M. (2019). Praktis Memahami Manajemen Pemasaran. CV Al Fath Zumar.
Mardiah, A., & Anugrah, H. (2020). Pengaruh Orientasi Belanja, Kepercayaan, Dan Pengalaman Pembelian Terhadap Minat Beli Ulang Secara Online. MENARA Ilmu, 14(2), 1–11
Priansa, D. (2017). Manajemen Pelayanan Prima. Bandung: Alfabeta.
Rizal, A. (2020). Buku Ajar Manajemen Pemasaran Di Era Masyarakat Industri
0. Yogyakarta : CV. Budi Utama.
Saragih, M. E. (2021). Pengaruh E-Service Quality Terhadap Minat Beli Ulang Konsumen Linkaja the Influence of E-Service Quality on Repurchase Intention Consumer Linkaja. E-Proceeding of Management, 8(1), 250–255.
Saraswathi, M. K., & Wardana, I. M. (2021). Pengaruh Pengalaman Terhadap Niat Menggunakan Kembali Dengan Kepercayaan Sebagai Variabel Mediasi. (Studi Pada Konsumen GrabFood Di Kota Denpasar). E-Jurnal Manajemen, 10(11), 1096–1115.
Sartika, D. (2017). Analisis Faktor-Faktor Yang Mempengaruhi Minat Beli Ulang Produk You C 1000 Serta Dampaknya Terhadap Loyalitas Konsumen. Jurnal Penelitan Ekonomi Dan Bisnis, 2(1), 10–21.
Smilansky, S. (2017). Experiential Marketing: A Practical Guide to Interactive Brand Experiences. Edisi 2, Kogan Page.
Sugiyono. (2019). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.
Suprapti, N. W. S. (2010). Perilaku Konsumen. Udayana University Press. Tjiptono, F., & Diana, A. (2020). Pemasaran Jasa. Yogyakarta: Andi.
Yolandari, N. L. D., & Kusumadewi, N. M. W. (2018). Pengaruh Pengalaman
Pelanggan Dan Kepercayaan Terhadap Niat Beli Ulang Secara Online Melalui Kepuasan Pelanggan. (Studi Pada Situs Online Berrybenka.com). E-Jurnal Manajemen Universitas Udayana, 7(10), 5343-5378.
Template
