Analysis Of The Influence Of Customer Experience On Repurchase Intention
DOI:
https://doi.org/10.37385/msej.v5i2.5712Keywords:
Customer Experience, Repurchase IntentionAbstract
In Indonesia, culinary businesses are very easy to find. Indonesia offers many local dishes and a variety of unique menus. One of them is Mie Gacoan. One of the factors that influences someone to make repeat purchases is the customer experience they get from themselves or others. However, the experience that Mie Gacoan Cikarang Branch provides to consumers is a bit slow due to the long queues and some consumers always make repeat purchases. This research will examine the influence of customer experience dimensions on consumers repurchase interest. There were 100 respondents in this research, namely consumers of Mie Gacoan Ciakrang. This research is quantitative and uses SPSS analysis tools. From the data processing that has been carried out, it is known that customer experience partially has a positive and significant effect on repurchase interest in Mie Gacoan Cikarang
References
Mardian Ailudin , Devilia Sari (2019). “Pengaruh Customer Experience Terhadap Minat Beli Ulang ( Studi Pada Pelanggan One Eighty Coffee Bandung )”
Irma Yanti Febrini, Retno Widowati PA, Misbahul Anwar (2019). “Pengaruh Experiential Marketing Terhadap Kepuasan Konsumen Dan Minat Beli Ulang Di Warung Kopi Klotok, Kaliurang, Yogyakarta”
Tiara Monica, Sri Widaningsih (2020). “Pengaruh Customer Experience terhadap Minat Beli Ulang” ( Studi Kasus Pada Taman Kardus Bandung ).
Ivone Maulidia Cilesti, Ade Titi Nifita (2018). “Pengaruh Experiential Marketing terhadap Minat Beli Ulang Pelanggan”.
Jackline Lamongi, Willem J.F.A Tumbuan dan Sjendry S.R Loindong (2018). “Pengaruh Experiential marketing Terhadap Minat Beli Ulang Konsumen Di J.Co Donuts Dan Coffee Manado Town Square Manado”
Nono Wibisono dan Eddy Syah Yahya (2019) . ”The Role Of Experiential Marketing Towards Satisfaction And Re Intention To Visit A Tourist Destination”
Ayu Maulidya, Siti Saroh, Daris Zunaida (2021). “Pengaruh Experiential Marketing Dan Marketing Mix Terhadap Minat Beli Ulang Konsumen (Studi Kasus Pada Konsumen Semusim Cafe Kota Malang)”
Isnain Kharolina ,Ralina Transistari (2021). “Pengaruh Experiential Marketing Terhadap Minat Pembelian Ulang Melalui Kepuasan Konsumen Sebagai Variabel Intervening
DwiOktavia Nirmalasari, Feti Fatimah,Wenny Murtalining Tyas (2022). “Experimential Marketing Terhadap Minat Beli Ulang Konsumen”.
Ni Kadek Ayu Lilis Upayani,Ketut Budi Susrusa, I Gusti Ayu Agung Lies Anggreni (2019). "Pengaruh Unsur-Unsur Customer Experience terhadap Minat Pembelian Kembali (Studi Kasus pada Konsumen Anomali Coffee Ubud)”
Nur Afifah Fibriyanti, La Diadhan Hukama (2021). “Niat beli ulang mahasiswa terhadap kopi berkonsep coffee-to-go shop”.
M. Hutajulu, H. Tawas, M, Rogi (2022). “Pengaruh Experiential Marketing, Kualitas Makanan, Dan Kepercayaan Terhadap Minat Beli Ulang Pada Ayam Geprek Bensu Manado
Template
