Pengaruh Harga, Lokasi, Promosi Penjualan dan Kualitas Pelayanan Terhadap Keputusan Pembelian Konsumen Pada Swalayan Eramart Citown's
DOI:
https://doi.org/10.37385/msej.v5i2.5716Keywords:
Eramart, Price, Location, Sales Promotion, and Service QualityAbstract
This research aims to analyze the influence between Price, Location, Sales Promotion, and Service Quality on Purchasing Decisions.Purchasing Decisions. The research sampling technique used Purposive Sampling technique. Data collection was carried out by distributing questionnaires physically and physical and online via Google Form to Eramart Citown's supermarket customers who have made at least two purchases. who have made a minimum purchase of two times, with a sample size of 100 respondents. The data analysis technique uses IBM SPSS 26 software. With the validity test method, reliability test, classical assumption test, multiple linear regression test and hypothesis testing. The results This study shows (1) Price has a positive and insignificant effect on purchasing decisions. on Purchasing Decisions. (2) Location has a positive and significant effect on Purchasing Decisions. (3) Sales Promotion has a positive and significant effect on Purchasing Decisions. (4) Service Quality has a positive and significant effect on Purchasing Decisions. (5) Price, Location, Sales Promotion Sales, and Service Quality on Purchasing Decisions.
References
Adabi, N. (2020). Pengaruh citra merek, kualitas pelayanan dan kepercayaan konsumen terhadap keputusan pembelian indihome di witel telkom depok. Jurnal Manajemen, 12(1), 32–39. http://journal.feb.unmul.ac.id/index.php/JURNALMANAJEMEN
Aprileny, I., Imalia, I., & Emarawati, J. A. (2020). Pengaruh Harga, Fasilitas Dan Lokasi Terhadap Keputusan Pembelian. Ikraith Ekonomika, 4(3), 243–252. http://repository.stei.ac.id/id/eprint/2409
Darmawan, D., Promosi Penjualan, P., Produk dan Harga terhadap Kepuasan Pelanggan, D., Manajemen, J., Kewirausahaan, dan, Produk Dan Harga Terhadap Kepuasan Pelanggan, D., & Sunan Giri Surabaya, U. (2022). eISSN 2807-7237 Rico Ilham Sutrisno, Didit Darmawan. 2(1), 1–12.
Made, I., & Dana. (2022). PENGARUH PERIKLANAN DAN PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN PADA PERUMAHAN GRIYA PUSPANDARI ASRI TANJUNGPINANG. 84.
Mewoh, F., Tampi, J., & Mukuan, D. (2019). Pengaruh Digital Marketing Terhadap Keputusan Pembelian Pada Matahari Departement Store Manado Town Square. Administrasi Bisnis, 9(1).
Mulyadi, M. N. (2022). Pengaruh Harga Terhadap Keputusan Pembelian Lapis Talas Kujang Bogor untuk Keperluan Usaha Waralaba. Jurnal Ilmiah Manajemen Kesatuan, 10(3), 511–518. https://doi.org/10.37641/jimkes.v10i3.1539
Putri, N. D. P. D., Novitasari, D., Yuwono, T., & Asbari, M. (2021). Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan. Journal Of Communication Education, 15(1), 1267–1283. https://doi.org/10.58217/joce-ip.v15i1.226
Rahmat, B., Narimawati, U., Afandi, A., Priadana, S., & Erlangga, H. (2022). Pengaruh Kualitas Pelayanan dan Strategi Pemasaran Terhadap Minat Beli Konsumen OTO Bento. JIIP - Jurnal Ilmiah Ilmu Pendidikan, 5(4), 1118–1122. https://doi.org/10.54371/jiip.v4i5.533
Senggetang, V., Mandey, S. L., & Moniharapon, S. (2019). Pengaruh Lokasi, Promosi Dan Persepsi Harga Terhadap Keputusan Pembelian Konsumen Pada Perumahan Kawanua Emerald City Manado (The Influence Of Location, Promotion And Price Perception To Consumer Purchase On Kawanua Emerald City Manado Housing). Jurnal EMBA, 7(1), 881–890. https://ejournal.unsrat.ac.id/index.php/emba/article/view/22916
Sholihat, A. (2018). Pengaruh Promosi Penjualan Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Di Krema Koffie. Journal of Chemical Information and Modeling, 5(1), 1–15. https://ejournal.unsrat.ac.id/index.php/emba/article/view/34362/32290
Susilawati, W., & Nugraha, D. A. (2016). Pengaruh Kualitas Pelayanan Ritel Dan Atmosfir Gerai Terhadap Loyalitas Pelanggan Pada Minimarket Yomart Wanaraja 2 Garut. Jurnal Wacana Ekonomi, 15(02), 009–019. www.jurnal.uniga.ac.id
Swastha, B. (2010). Pengantar Bisnis Modern (3rd ed.). Liberty Yogyakarta.
Wibowo, M. F. R., & Rusminah, R. (2021). Pengaruh Kualitas Produk, Harga Dan Lokasi Terhadap Keputusan Pembelian Coffe Shop Komunal. Distribusi - Journal of Management and Business, 9(2), 119–136. https://doi.org/10.29303/distribusi.v9i2.155
Template
