Herdiana, A.F. and Supriyono, S. 2023. Pengaruh E-WOM dan Potongan Harga Terhadap Perilaku Impulse Buying. Management Studies and Entrepreneurship Journal (MSEJ). 4, 3 (Jun. 2023), 3043–3048. DOI:https://doi.org/10.37385/msej.v4i4.2217.