Pratiwi, A.D. and Maskur, A. 2024. Pengaruh Persepsi Harga, Iklan, Dan Electronic – Word of Mouth Terhadap Keputusan Pembelian (Studi Pada Konsumen Skincare Brand Npure Di Kota Semarang). Management Studies and Entrepreneurship Journal (MSEJ). 4, 5 (Nov. 2024), 7736–7746. DOI:https://doi.org/10.37385/msej.v4i6.3412.