Murti, N.P. and Setyawan, A.A. 2024. Do We Need Social eWOM to Bring Up Brand Attitude and Purchase Intention? . Management Studies and Entrepreneurship Journal (MSEJ). 5, 2 (Nov. 2024), 4875–4888. DOI:https://doi.org/10.37385/msej.v5i2.4816.