Christine, C., Putri, A.D. and Situmorang, S.H. 2024. Upaya Strategi Brand Meyakinkan Konsumen dan Karyawan Pada UMKM: Studi Kasus Natto Milk Indonesia. Management Studies and Entrepreneurship Journal (MSEJ). 5, 2 (Nov. 2024), 5891–5898. DOI:https://doi.org/10.37385/msej.v5i2.5192.