Wulandari, L., Indayani, L. and Febriansah, R.E. 2024. Analysis of Price Discount, Shopping Lifestyle, and Fashion Involvement on Impulse Buying Fashion Products in Zalora E-commerce. Management Studies and Entrepreneurship Journal (MSEJ). 5, 2 (Dec. 2024), 5963–5980. DOI:https://doi.org/10.37385/msej.v5i2.6780.