Andriani, N. and Marliana, R. 2024. Hubungan Antara Citra Merek Dan Electronic Word Of Mouth Terhadap Niat Pembelian: Studi Pada Produk Skincare The Originote Di Kalangan Mahasiswa Universitas Trunojoyo Madura . Management Studies and Entrepreneurship Journal (MSEJ). 5, 2 (Dec. 2024), 6166–6174. DOI:https://doi.org/10.37385/msej.v5i6.6925.