Pratiwi, A. D., & Maskur, A. (2024). Pengaruh Persepsi Harga, Iklan, Dan Electronic – Word of Mouth Terhadap Keputusan Pembelian (Studi Pada Konsumen Skincare Brand Npure Di Kota Semarang). Management Studies and Entrepreneurship Journal (MSEJ), 4(5), 7736–7746. https://doi.org/10.37385/msej.v4i6.3412