JESSICA, J.; SYAWALUDDIN, S.; OKTA, M. A. .; GOH, T. S. . Pengaruh Bauran Pemasaran dan Citra Merek Terhadap Minat Beli Produk PT. Daikin Air Conditioning Indonesia. Management Studies and Entrepreneurship Journal (MSEJ), [S. l.], v. 3, n. 5, p. 2834–2848, 2022. DOI: 10.37385/msej.v3i4.1077. Disponível em: https://yrpipku.com/journal/index.php/msej/article/view/1077. Acesso em: 8 jul. 2025.