HARIBOWO, R.; FITRIYATUL BILGIES, A. .; VERAWATY, V.; TANNADY, H. .; RATNAWATI, R. Analisis Pengaruh Brand Image Dan Celebrity Endoser Terhadap Purchase Decision Produk Bakery Bittersweet By Najla. Management Studies and Entrepreneurship Journal (MSEJ), [S. l.], v. 3, n. 5, p. 3220–3230, 2022. DOI: 10.37385/msej.v3i5.1170. Disponível em: https://yrpipku.com/journal/index.php/msej/article/view/1170. Acesso em: 8 jul. 2025.