SIMAMORA, R.; KEVIN, K. Pengaruh Promosi Penjualan Dan Periklanan Terhadap Keputusan Pembelian Konsumen PT. Panca Niaga Jaya Lestari. Management Studies and Entrepreneurship Journal (MSEJ), [S. l.], v. 4, n. 1, p. 226–234, 2022. DOI: 10.37385/msej.v4i1.1293. Disponível em: https://yrpipku.com/journal/index.php/msej/article/view/1293. Acesso em: 8 jul. 2025.