SAPUTRA, A. B.; SAVITRI, C.; FADDILA, S. P. Pengaruh Brand Image Dan Brand Awareness Terhadap Keputusan Pembelian Di Market Place Tokopedia Pada Produk Skincare Kahf Di Kalangan Gen Z. Management Studies and Entrepreneurship Journal (MSEJ), [S. l.], v. 5, n. 1, p. 4221–4234, 2024. DOI: 10.37385/msej.v5i2.2667. Disponível em: https://yrpipku.com/journal/index.php/msej/article/view/2667. Acesso em: 12 jul. 2025.