PRATIWI, A. D.; MASKUR, A. Pengaruh Persepsi Harga, Iklan, Dan Electronic – Word of Mouth Terhadap Keputusan Pembelian (Studi Pada Konsumen Skincare Brand Npure Di Kota Semarang). Management Studies and Entrepreneurship Journal (MSEJ), [S. l.], v. 4, n. 5, p. 7736–7746, 2024. DOI: 10.37385/msej.v4i6.3412. Disponível em: https://yrpipku.com/journal/index.php/msej/article/view/3412. Acesso em: 2 jul. 2025.