APRIANDA, D.; PITRIYANI, P.; HALIM, A. Pengaruh Kualitas Produk, Equitas Merek, Persepsi Konsumen, Store Atmosphere Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pada Café Pondok Cendana Rantauprapat. Management Studies and Entrepreneurship Journal (MSEJ), [S. l.], v. 5, n. 2, p. 5165–5176, 2024. DOI: 10.37385/msej.v5i2.4978. Disponível em: https://yrpipku.com/journal/index.php/msej/article/view/4978. Acesso em: 6 jul. 2025.