ARISSAPUTRA, R.; ASMARA, M. A. .; AMALIA, T. F. . Brand Image And Celebrity Endorsement In Local Fashion A Comparative Study Of Gen Y And Gen Z Purchase Intentions. Management Studies and Entrepreneurship Journal (MSEJ), [S. l.], v. 5, n. 2, p. 5605–5614, 2024. DOI: 10.37385/msej.v5i2.6609. Disponível em: https://yrpipku.com/journal/index.php/msej/article/view/6609. Acesso em: 13 jul. 2025.