WULANDARI, L.; INDAYANI, L.; FEBRIANSAH, R. E. Analysis of Price Discount, Shopping Lifestyle, and Fashion Involvement on Impulse Buying Fashion Products in Zalora E-commerce. Management Studies and Entrepreneurship Journal (MSEJ), [S. l.], v. 5, n. 2, p. 5963–5980, 2024. DOI: 10.37385/msej.v5i2.6780. Disponível em: https://yrpipku.com/journal/index.php/msej/article/view/6780. Acesso em: 13 jul. 2025.