MAULANA, T. A.; ACHMAD, N. Apakah Brand Image Memediasi Pengaruh Online Customer Review, Viral Marketing, Dan Celebrity Endorser Terhadap Keputusan Pembelian Pada Tokopedia. Management Studies and Entrepreneurship Journal (MSEJ), [S. l.], v. 5, n. 2, p. 5992–6003, 2024. DOI: 10.37385/msej.v5i2.6831. Disponível em: https://yrpipku.com/journal/index.php/msej/article/view/6831. Acesso em: 13 jul. 2025.