MAY SHEILLA ARIYANI; SETYAWAN, A. A. Positive Word Of Mouth: Analisis Peran Kesesuaian Nilai Dan Kecintaan Terhadap Merek Pada Produk Kosmetik Halal. Management Studies and Entrepreneurship Journal (MSEJ), [S. l.], v. 5, n. 2, p. 6071–6083, 2024. Disponível em: https://yrpipku.com/journal/index.php/msej/article/view/6871. Acesso em: 13 jul. 2025.