MULIYANI, E.; ZAINI, M. Pengaruh Brand Experience, Brand Personality, dan Brand Equity Terhadap Loyalitas Konsumen Pada Sepatu Merek Converse . Management Studies and Entrepreneurship Journal (MSEJ), [S. l.], v. 5, n. 2, p. 4456–4466, 2024. DOI: 10.37385/msej.v5i2.4685. Disponível em: https://yrpipku.com/journal/index.php/msej/article/view/4685. Acesso em: 29 may. 2024.