Arissaputra, R., Asmara, M. A. . and Amalia, T. F. . (2024) “Brand Image And Celebrity Endorsement In Local Fashion A Comparative Study Of Gen Y And Gen Z Purchase Intentions”, Management Studies and Entrepreneurship Journal (MSEJ), 5(2), pp. 5605–5614. doi: 10.37385/msej.v5i2.6609.