May Sheilla Ariyani and Setyawan, A. A. (2024) “Positive Word Of Mouth: Analisis Peran Kesesuaian Nilai Dan Kecintaan Terhadap Merek Pada Produk Kosmetik Halal”, Management Studies and Entrepreneurship Journal (MSEJ), 5(2), pp. 6071–6083. Available at: https://yrpipku.com/journal/index.php/msej/article/view/6871 (Accessed: 13July2025).