Haribowo, R., A. . Fitriyatul Bilgies, V. Verawaty, H. . Tannady, and R. Ratnawati. “Analisis Pengaruh Brand Image Dan Celebrity Endoser Terhadap Purchase Decision Produk Bakery Bittersweet By Najla”. Management Studies and Entrepreneurship Journal (MSEJ), vol. 3, no. 5, Nov. 2022, pp. 3220-3, doi:10.37385/msej.v3i5.1170.