Pratama, Febrino Putra, and Mahrinasari Mahrinasari. “Pengaruh Kesadaran Merek, Persepsi Kualitas, Asosiasi Merek, Dan Loyalitas Merek Terhadap Keputusan Pembelian Konsumen Tokopedia Di Bandar Lampung”. Management Studies and Entrepreneurship Journal (MSEJ) 4, no. 3 (June 1, 2023): 2829–2844. Accessed July 2, 2025. https://yrpipku.com/journal/index.php/msej/article/view/2218.