Asakdiyah, Salamatun, Pefriyadi Pefriyadi, and Tonny Yuwanda. “The Impact Of Brand Personality And Brand Lifestyle Congruence On Purchase Intent With Consumer Attitude As A Mediator”. Management Studies and Entrepreneurship Journal (MSEJ) 4, no. 6 (November 20, 2024): 9794–9801. Accessed July 12, 2025. https://yrpipku.com/journal/index.php/msej/article/view/3908.