PENGARUH PENGGUNAAN INFORMASI AKUNTANSI, MODAL USAHA, DIGITAL MARKETING, DAN SUMBER DAYA MANUSIA TERHADAP KEBERHASILAN USAHA PADA UMKM DI KOTA PEKANBARU
DOI:
https://doi.org/10.37385/raj.v2i5.1598Keywords:
Keywords : Use of accounting information, venture capital, digital marketing, human resources, business successAbstract
The purpose of this study is to find out and analyze the effect of using accounting information, business capital, digital marketing, and human resources on business success in MSMEs in Pekanbaru City. This research was conducted on MSMEs in all sectors in Pekanbaru City. The analytical method used is descriptive analysis method and multiple linear regression analysis, while data processing using SPSS 22. The sample used in this research amounted to 100 samples. The sampling technique in this study used the slovin formula. Data sourced from questionnaires distributed to respondents. The results showed that the use of accounting information had a positive effect on business success in MSMEs in Pekanbaru City, business capital did not have a positive effect on business success for MSMEs in Pekanbaru City, digital marketing had a positive effect on business success for MSMEs in Pekanbaru City and human resources had a positive effect. on the success of business in MSMEs in Pekanbaru City.
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