Influence of Product Quality, Promotion and Design on Purchase Decision of Scooter Matic Vario
DOI:
https://doi.org/10.37385/ijedr.v4i2.2948Keywords:
Keywords: Products quality, Promotions, Design, Purchase decisionAbstract
This research aims to know the influence between product quality, promotion and product design on purchase decision of Scootermatic Vario on CV. Picture Honda Nusantara, South Sumatra. The population in this study was 572 people buying scooters matic Vario on CV. Image Honda Archipelago South Sumatra And sample selected as much as 100 respondents using technique accidental sampling. Data collection techniques in this study using questionnaire techniques, interviews, observation and literature study. Obtained data analyzed quantitatively using analytical tools in the form of validity tests, reliability test, multiple linear regression and hypothesis testing with the t-test and f-test using the Statistical Package for the Social Sciences (SPSS) program. From the results of the statistical analysis are known to have a positive and significant effect between quality product, promotions and design to decision purchases scootermatic Vario. The coefficient of determination for variables independent donate as large 36.2% for decision purchases scootermatic Vario on CV. Citra Honda Nusantara South Sumatra while 63.8% influenced by other factors. Suggestions that can be conveyed are the company must improve competitiveness by improving product quality, promotion and design to be able to compete with its competitors in the automotive industry.
References
Arifin, S., Putra, A. R., Anjanarko, T. S., Jahroni, J., Ernawati, E., Masithoh, N., ... & Anwar, M. S. (2021). Refrigerator Purchase Decisions are Reviewed from the Price Level, Product Quality and Promotion. Journal of Marketing and Business Research (MARK), 1(2), 107-114.
Brata, B. H., Husani, S., & Ali, H. (2017). The influence of quality products, price, promotion, and location to product purchase decision on Nitchi at PT. Jaya Swarasa Agung in Central Jakarta. Saudi Journal of Business and Management Studies, 2(4), 357-374.
Darmawan, M. D. (2018). The effect of price, product quality, promotion, social factor, brand image on purchase decision process of loop product on youth segment (Case Study of Pt Telekomunikasi Selular). In Proceeding of International Seminar & Conference on Learning Organization.
Hatta, I. H., Rachbini, W., & Parenrengi, S. (2018). Analysis of product innovation, product quality, promotion, and price, and purchase decisions. South East Asia Journal of Contemporary Business, 16(5), 183-189.
Hermiyenti, S., & Wardi, Y. (2019, April). A literature review on the influence of promotion, price and brand image to purchase decision. In 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018) (pp. 254-261). Atlantis Press.
Imaningsih, E. S., & Rohman, S. (2018). The model of product quality, promotion, price, and purchase decisions. Jurnal Ekonomi, 23(2).
Kiran, V., Majumdar, M., & Kishore, K. (2012). Innovation in in-store promotions: effects on consumer purchase decision. European Journal of Business and Management, 4(9).
Lamasi, W. I., & Santoso, S. (2022). The influence of promotion, product quality and brand image towards customer purchase decisions of Wardah cosmetic products. International Journal of Research in Business and Social Science (2147-4478), 11(2), 67-73.
Mappesona, H., Ikhsani, K., & Ali, H. (2020). Customer purchase decision model, supply chain management and customer satisfaction: Product quality and promotion analysis. International Journal of Supply Chain Management, 9(1), 592-600.
Nasution, A. A., Harahap, B., & Ritonga, Z. (2022). The Influence of Product Quality, Promotion and Design on Purchase Decisions for Yamaha Nmax Motor Vehicles SPSS Application Based. International Journal of Economics (IJEC), 1(1), 01-13.
Rahman, H. A., & Sitio, A. (2019). the Effect of Promotion and Product Quality Through Purchase Decision on the Customer Satisfaction of Bohemian Project. Id Products. Growth, 9(8).
Rivaldo, Y., Kamanda, S. V., & Yusman, E. (2022). The Effect Of Products, Promotions And Prices On Mizon's Purchasing Decision At Alfamart Sungai Harapan. Jurnal Mantik, 6(2), 2393-2399.
