Customer Intention to Quantify the Feasibility of BUMD during The Modern Economic Era: Case Study of BUMD in Kampar Regency
DOI:
https://doi.org/10.37385/ijedr.v3i2.529Keywords:
BUMD, Customer Intention, Service Quality, Marketing Quality, ProfessionalismAbstract
In the modern economic era, success business sector should give attention to how global policies, as well as regional policies, certainly affects the intensity and direction of business policies. Customer intention was to play the priority of the company to create and gain the market. Where the customer intention will be reflecting the customer's behaviour and view against the product or the business unit. This study was to determine the customer intention to quantify the feasibility of BUMD during the modern Economic Era. This study was limited to regency-owned BUMD and the BUMD was established more than 15 years. This study was conducted on customers from Bank BPR Sarimadu. The Slovin formula technique was chosen in this study where the number of samples in this study is as many as 100 people from 300 customers, with an error rate of 10%. the result was defined that the Customer Intention of BUMD is explained by Professionalism (X1), Marketing Quality (X2), and Service Quality (X3) variables by 69.5%, while 34.5% is explained by other variables not examined in this study. This study also mentions that its major contribution to customer intention was influenced by these factors. Based on this study, professionalism, marketing quality along with service quality is the main parameters for increasing the interest of the customer to become BUMD loyal members. Thus, professionalism becoming a top priority for enhancing the BUMD image or company image. By improving the quality of management, marketing quality, and service quality of the company, BUMD customers will feel more confident when using chosen of BUMDs products and services.
Keywords: BUMD; Customer Intention; Service Quality, Professionalism, Marketing Quality.
References
Elvinaro, (2011), Research Methodology for Qualitative and Quantitative Public Relation. Remaja Rosdakarya. Bandung.
Hasan S, Jatiningrum C, Gumanti M.(2022). The Contribution of Customer Satisfaction towards Company Image and its impact on Revolution Industry 4. 0 Era. Int J Entrep Bus Dev. 2022;05(02):359-368.
Hasan, S. (2020). Citation: The Influence Of Service Quality, Distribution Performance And Customer Orientation To Customer Satisfaction And Its Impact On Corporate Image (Study On Water Supply Company Tirta Siak In Riau Province). Jardacs Special Issues. 11 (8).1258-1270
Kotler, 2012; Principles of Marketing. 12 Edition. Pearson Education Inc. New JerseyMiko Kamal, “Corporate Governance and State-Owned Enterprises: A Study of Indonesia’s Code of Corporate Governance”, Journal of International Commercial Law and Technology, 5(4): 206-224
Laksana, S. (2021). Post Pandemic Indonesian Regional Development Planning, New Normal, New Orientation: The Case of West Java. Jurnal Perencanaan Pembangunan: The Indonesian Journal of Development Planning, 5(1), 32-50.
Matsui, K. (2005). Post?decentralization regional economies and actors: Putting the capacity of local governments to the test. The Developing Economies, 43(1), 171-189.
Ozga, J. (1995) Deskilling a profession: professionalism, de-professionalisation and the new managerialism.
Pedler, M., Burgoyne, J., & Boydell, T. (2010) A Manager's Guide to Leadership. McGraw-Hill Education (UK).
Peter, Paul J & Olson, C. Jerry. (2010). Consumer Behavior & Marketing Strategy, Ninth Edition, Mc Graw-Hill International Edition.
Porter, Micheal & Magretta Joan. (2014). Strategy and Competition; The Porter Collection. Harvard, Business, Review Press
Purba, I. G., Warsiman, W., & Sipahutar, E. S. (2020). Principles of Credit Analysis in BUMN/BUMD Banks in Indonesia. Budapest International Research and Critics Institute-Journal (BIRCI-Journal), 3(4), 3884-3893.
Paminto, A., Ulfah, Y., Ikbal, M., Irwansyah, I., & Darma, D. C. (2020). Structure of Corporate Governance Important to Reduce Manipulation of Financial Statement: The Empirical Studies in the Indonesia Context. International Journal of Advanced Science and Technology, 29(4), 5001-5013.
Segon, M., & Booth, C. (2010) Teaching Ethics: Embedding Ethics or stand-alone subjects in MBA programs. The Australian Journal of Professional and Applied Ethics 11(1 & 2). 155-165
Slocum, J. W., & Hellriegel, D. (2007) Fundamentals of organizational behaviour. Thomson South-Western
Vijayasarathy, L. R. (2004). Predicting consumer intentions to use online shopping: the case for an augmented technology acceptance model. Information & management, 41(6), 747-762.
