The Effect of Accessibility and Tourist Attraction on The Decision to Visit Meikarta Central Park Mediated by Electronic Word of Mouth (E-Wom)
DOI:
https://doi.org/10.37385/ijedr.v5i3.5632Keywords:
Accessibility, Tourist Attraction, Decisions, Electronic Word Of Mouth (E-Wom)Abstract
Abstract
The needs of tourists are now increasingly diverse and demand the renewal of the products provided. This is done so that tourists do not feel bored with monotonous products. One of them is in Cikarang which currently has more and more tourist attractions such as waterboom, djamoe village, saung ranggon, sehati park and one of the latest tourist attractions, namely Central Park Meikarta. This study investigates The Effect of Accessibility and Tourist Attraction on the Decision to Visit Meikarta Central Park Mediated by Electronic Word Of Mouth (E-WOM) using a quantitative approach analyzed through SmartPLS. The research examines how accessibility and tourist attraction influence visitor decisions at Meikarta Central Park, and how Electronic Word Of Mouth (E-WOM) mediates these relationships. Data were collected from visitors using questionnaires, and analysis using SmartPLS 3.0 confirmed significant direct and mediated effects. The findings underscore the importance of enhancing accessibility, improving tourist attractions, and leveraging E-WOM in attracting and retaining visitors to the park.
References
Alsheikh, D. H., Abd Aziz, N., & Alsheikh, L. H. (2021). The impact of electronic word of mouth on tourists visit intention to Saudi Arabia: Argument quality and source cred-ibility as mediators. African Journal of Hospitality, Tourism and Leisure, 10(4), 1152-1168.
Chrismardani, Y., & Arief, M. (2022). Halal destination image, electronic word of mouth (e-WOM), and revisit intention at tourist destinations in Sumenep Regency. Quantitative Economics and Management Studies, 3(6), 834-841.
Doosti, S., Jalilvand, M. R., Asadi, A., Khazaei Pool, J., & Mehrani Adl, P. (2016). Analyz-ing the influence of electronic word of mouth on visit intention: The mediating role of tourists’ attitude and city image. International Journal of Tourism Cities, 2(2), 137-148.
Hanafi, A. F., & Junaidi, M. R. (2022). Pengaruh digital marketing, facilities, dan daya tarik wisata terhadap minat berkunjung kembali (Studi kasus wisatawan pantai Klayar Ka-bupaten Pacitan). UIN Raden Mas Said Surakarta.
Humaira, A., & Wibowo, L. A. (2017). Analisis faktor elektronik word of mouth (eWOM) dalam mempengaruhi keputusan berkunjung wisatawan. The Journal: Tourism and Hospitality Essentials Journal, 6(2), 1049. https://doi.org/10.17509/thej.v6i2.5515
Kim, J., & Lee, B. (2019). More than travel time: New accessibility index capturing the con-nectivity of transit services. Journal of Transport Geography, 78, 8-18. https://doi.org/10.1016/j.jtrangeo.2019.05.008
Liu, D., & Kwan, M. P. (2020). Measuring job accessibility through integrating travel time, transit fare and income: A study of the Chicago metropolitan area. Tijdschrift voor Economische en Sociale Geografie, 111(4), 671-685. https://doi.org/10.1111/tesg.12415
Massie, P. C., Massie, J. D. D., & Roring, F. (2022). Pengaruh digital marketing dan elec-tronic word of mouth (e-WOM) terhadap keputusan berkunjung pada Rumah Alam Manado Adventure Park. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 10(4), 13-24.
Noviana, R. S., & Khuzaini. (2022). Pengaruh brand image, e-WOM dan kualitas pelayanan terhadap keputusan pembelian. Jurnal Ilmu dan Riset Manajemen, 11(12), 1-15.
Poli, P. Y. C., Lapian, S. J., & Loindong, S. S. R. (2023). Pengaruh daya tarik wisata dan fasilitas terhadap keputusan berkunjung pada objek wisata Bukit Kasih Ka-nonang. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 11(1), 821-832.
Prayogo, R. R., & Kusumawardhani, A. (2016). Examining relationships of destination im-age, service quality, e-WOM, and revisit intention to Sabang Island, Indonesia. Asia Pacific Management and Business Application, 5(2), 85-96. https://doi.org/10.21776/ub.apmba.2016.005.02.3
Primadewi, E., Rispantyo, R., & Wardiningsih, S. S. (2020). Analisis faktor promosi, aksesibilitas dan bukti fisik terhadap keputusan berkunjung wisatawan (Studi pada destinasi wisata Gunung Beruk Desa Karangpatihan Kecamatan Balong Kabupaten Ponorogo). Jurnal Manajemen Sumber Daya Manusia, 14.
Putri, V. N., Roedjinandari, N., & Risfandini, A. (2023). Pengaruh e-WOM, citra destinasi dan fasilitas terhadap kepuasan wisatawan di Kebun Raya Purwodadi. Studi Ilmu Manajemen dan Organisasi, 4(1), 1-12.
Rahmawati, L. N., & Althalets, F. (2022). Pengaruh daya tarik wisata dan harga terhadap keputusan berkunjung di wisata Pantai Biru Kersik Marangkayu. Jurnal Sosial dan Sains, 2(1), 1-12.
Rizky, B., Kurniati, R. R., Hardati, R. N., Studi, P., Bisnis, A., Administrasi, F. I., Malang, U. I., Rating, O. C., & Pembelian, K. (2023). Pengaruh online customer review terhadap keputusan pembelian. 13(1), 35-43.
Setiawan, P. Y., Purbadharmaja, I. B. P., Widanta, A. A. B. P., & Hayashi, T. (2021). How electronic word of mouth (e-WOM) triggers intention to visit through destination im-age, trust and satisfaction: The perception of a potential tourist in Japan and Indone-sia. Online Information Review, 45(5), 861-878.
Syafitri, D., & Ezizwita, E. (2023). Pengaruh daya tarik wisata, fasilitas dan aksesibilitas ter-hadap proses keputusan berkunjung di objek wisata Pantai Padang di Kota Pa-dang. Jurnal Ekonomi dan Bisnis Dharma Andalas, 25(2), 328-341.
Tantriana, D., & Widiartanto, W. (2019). Pengaruh aksesibilitas, experiential marketing dan electronic word of mouth (eWOM) terhadap keputusan berkunjung kembali melalui customer satisfaction sebagai variabel intervening. Jurnal Ilmu Administrasi Bisnis, 8(3), 173-183.
Taryadi, A. R., & Miftahuddin, M. A. (2021). The role of mediation electronic word of mouth (e-WoM) in relationship quality of services and tourism products against vis-iting decisions. Journal of Economics Research and Social Sciences, 5(1), 64-76.
Thaothampitak, W., & Wongsuwatt, S. (2022). The effect of e-WOM on foreign students’ travel intention related to visiting tourism destinations along Thailand’s Andaman coast in the wake of the COVID-19 pandemic: Mediating roles of destination im-age. Journal of Community Development Research (Humanities and Social Sciences), 15(1), 62-75.
Widiastutik, R. (2019). Analisis pengaruh viral marketing dan fasilitas wisata terhadap kepu-tusan berkunjung (Studi pada wisata religi Masjid Safinatun Najah). Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Walisongo Sema-rang. https://eprints.walisongo.ac.id/11095/1/full_skripsi.pdf
