Marketing Strategies, Experiential Marketing, and Public Relations in Increasing the Number of Tourist Visits
DOI:
https://doi.org/10.37385/ijedr.v5i4.6426Keywords:
Marketing Strategy, Experiential Marketing, Public Relations and Number of VisitsAbstract
This research aims to test and analyze the influence of Marketing Strategy, Experiential Marketing and Public Relations in increasing the number of visits. This research was conducted at the Muntig Siokan Inspiration Park with a research sample of 100 respondents taken using the Slovin formula. All data obtained from the questionnaire distribution is suitable for use, then analyzed using multiple linear regression, hypothesis testing (t test and f test). The results of the research show that (1) Marketing Strategy has a positive and significant effect in increasing the number of visits to the Muntig Siokan Inspiration Park, so that the more Marketing Strategy increases, the more visits to the Muntig Siokan Inspiration Park (2) Experiential Marketing has a positive and significant effect in increasing the number of visits to the Muntig Siokan Inspiration Park so that the more Experiential Marketing increases, the more visits to the Muntig Siokan Inspiration Park (3) Public Relations has a positive and significant effect in increasing the number of visits to the Muntig Siokan Inspiration Park, so that the more Public Relations increases, the more the number increases. visit to the Muntig Siokan Inspiration Park. (4) Marketing Strategy, Experiential Marketing and Public Relations have a positive and significant effect in increasing the number of visits to the Muntig Siokan Inspiration Park.
References
Abam, E. N. (2016, January 1). Marketing potential tourist destinations - Nsanakang case study in Eyumojock Subdivision. OMICS Publishing Group, 5(5). https://doi.org/10.4172/2167-0269.1000251
Audry, P. W. (2021). The role of public relations of the Bali regional government in improving Bali tourism. Journal of Tourism Academics and Practitioners, 1(1), 92–99. http://jurnal.stahnmpukuturan.ac.id/index.php/sista/article/view/1450
Azizah, N. (2022). Tourism susur sungai Banjarmasin by building togetherness antar lecturer dan student education social sciences. Tourism Sur Sungai Banjarmasin with Building Kebersamaan Antar Lecturer dan Student Education Social Sciences, 1–8.
Benckendorff, P., Moscardo, G., & Pendergast, D. (2009, January 1). Tourism and Generation Y.https://doi.org/10.1079/9781845936013.0000
Budiarto, S. (2013). Marketing strategy with using Mark Plus & Co approach at Kandatel Jakarta. Journal of Industri Elektro dan Aviation, 3(1), 13–24.
Chakim, M. H. R., Mulyati, M., Sunarya, P. A., Agarwal, V., & Hikam, I. N. (2023, August 29). Village tourism empowerment against innovation, economy creative, and social environmental. 5(2sp), 162–174. https://doi.org/10.34306/att.v5i2sp.342
Fathurrahman, L. F., Mulyono, L. E. H., & Emilia. (2023). The influence of experiential marketing and destination image on interest visiting Impos Beach, North Lombok Regency.
Fransi, E. C., Daries, N., Ferrer-Rosell, B., Mariné-Roig, E., & Martín-Fuentes, E. (2020, March 2). Sustainable tourism marketing. Multidisciplinary Digital Publishing Institute, 12(5), 1865. https://doi.org/10.3390/su12051865
Ginanjar, R. (2023, May 31). Community empowerment in tourism development: The concept and implications. 1(03), 111–119. https://doi.org/10.58812/esmb.v1i03.82
Irawan, D. S., Adriati, F., & Mihardja, E. J. (2021, March 1). An attempt for ensuring sustainable tourism by examining the landscape and water supply: A case in Gunung Padang. IOP Publishing, 716(1), 012118. https://doi.org/10.1088/1755-1315/716/1/012118
Jinan, A. S. (2018). The influence of marketing public relations on the decision to visit Baluran National Park, Situbondo, East Java, 1, 430–439.
Kanimozhi, U., Ganapathy, S., Manjula, D., & Kannan, A. (2021, October 8). RETRACTED ARTICLE: A user preference tree-based personalized route recommendation system for constraint tourism and travel. Springer.
Kim, J. (2016, December 28). Unforgettable tourism experiences: Conceptual foundations and managerial implications for program design, delivery, and performance measurement, 431–450. https://doi.org/10.1108/978-1-78635-290-320161018
Lasarte, E. S. (2020, July 16). Travel decision and destination experiences in the islands of Caramoan, Philippines: A visitors’ descriptive evaluation. 5(7), 24–29. https://doi.org/10.38124/ijisrt20jul022
López, N. V., & Rodríguez?Molina, M. (2013, May 15). Event brand transfer in entertainment services: Experiential marketing. Limited Emerald Publishing, 113(5), 712–731. https://doi.org/10.1108/02635571311324160
Manurung, S. F., & Lutfie, H. (2020). The influence of experiential marketing on tourist visits in Banfung City in 2020. 6(2), 1202–1215.
Mayer, M., & Vogt, L. (2016, November 1). Economic effects of tourism and its influencing factors. De Gruyter, 8(2), 169–198. https://doi.org/10.1515/tw-2016-0017
Naseem, S. (2021, August 18). The role of tourism in economic growth: Empirical evidence from Saudi Arabia. Multidisciplinary Digital Publishing Institute, 9(3), 117. https://doi.org/10.3390/economies9030117
Ningrum, S., Monoarfa, M. A. S., & Juanna, A. (2023). The influence of digital marketing and tourism attraction on the interest of the number of foreign tourist visits in Indonesia.
Sharma, M. P., Kumar, M. R., & Rani, M. A. (2017, December 31). Social media in tourism- A double-edged sword. Rekha Patel, 2(1), 1270–1275. https://doi.org/10.31142/ijtsrd8222
Schmitt, B. H. (1999, April 1). Experiential marketing. Taylor & Francis, 15(1–3), 53–67. https://doi.org/10.1362/026725799784870496
Song, M., Niu, T., Wang, L., & Wang, X. (2022, July 26). Validity of tourist attraction marketing strategy based on experiential marketing. Hindawi Publishing Company, 2022, 1–10. https://doi.org/10.1155/2022/1825171
Stratigea, A., & Hatzichristos, T. (2011, January 1). Experiential marketing and local tourism development: A policy perspective. 2(4), 274. https://doi.org/10.1504/ijltm.2011.043786
Sui, Q., Sui, L., Dong, Z., & Lu, K. (2022, March 30). Research on VR tourism service system design based on deep learning and emotional experience. Hidawi Publishing Company, 2022, 1–8. https://doi.org/10.1155/2022/6097834
Young, M., & Markham, F. (2019, February 3). Tourism, capital, and the commodification of place. SAGE Publishing, 44(2), 276–296. https://doi.org/10.1177/0309132519826679
Yuniati, A., Yulianti, Y., Miharja, J., Purnamasari, M., & Sendow, F. (2023, June 12). Marketing strategy at Hotel Sentral Cawang, East Jakarta. 2(2), 162–172. https://doi.org/10.56743/ijothe.v2i2.259
Yeh, T., Chen, S., & Chen, T. (2019, February 17). The relationship between experiential marketing, service innovation, and customer satisfaction—A case study of a tourism factory in Taiwan. Multidisciplinary Digital Publishing Institute, 11(4), 1041. https://doi.org/10.3390/su11041041
