The Impact of Price and Location on Consumer Decision-Making: An Economic Perspective on Boarding House in Pontianak

Authors

  • Yesi Novianti Universitas Muhammadiyah Pontianak
  • Sukardi Sukardi Universitas Muhammadiyah Pontianak

DOI:

https://doi.org/10.37385/ijedr.v5i5.6627

Keywords:

Saving Behavior, Lifestyle, Financial Literacy, Self-Control

Abstract

The aims of this research is to identify the factors that influence the saving behavior of young employees in Nganjuk Regency. The factors examined include lifestyle and financial literacy, with self-control serving as a moderating variable. A total of 130 young workers in Nganjuk Regency participated in the study through questionnaires. This research employs a quantitative approach, utilizing SPSS 25 for analysis. The results indicate that lifestyle positively impacts saving behavior and has a significant influence, while financial literacy does not affect saving behavior. Furthermore, the findings reveal that self-control does not effectively moderate the relationship between lifestyle and saving behavior, but it does moderate the impact of financial literacy on saving behavior. Overall, this research emphasizes the importance of self-control, a healthy lifestyle, and a solid understanding of financial literacy in enhancing the saving behavior of young workers in Nganjuk Regency.

References

Al Hanif, S., Hartarto, W., & Hajar, R. (2023). The effect of campus existence on boarding house rental prices: A study around UMY campus. Journal of Economics Research and Social Sciences, 7(3), 234–245.

Harris, J., & Ernawati, R. (2013). The impact of Unindra PGRI campus development on the Jagakarsa District. Urban and Regional Development Studies, 12(2), 89–102.

Nugraha, I. (2019). Factors influencing students’ decisions in choosing boarding houses in Mamuju, West Sulawesi. Journal of Consumer Behavior, 15(4), 367–378.

Ramadhani, R. (2020). Boarding house industry dynamics: A case study of Batanghari University. Historical Economics, 5(2), 89–97.

Liza, H. (2017). Ordinary Least Squares in rental price modeling for urban boarding houses. Applied Regression Analysis, 9(3), 123–135.

Sugiyono, S. (2021). The relationship between boarding house location and rental preferences among students. Educational Economics, 11(1), 56–70.

Rahmawati, T., & Syahputra, I. (2020). Proximity to amenities and boarding house desirability: A study on Jakarta boarding houses. Urban Studies Journal, 14(3), 301–315.

Ardiansyah, D. (2021). The role of price in influencing boarding house selection among students. International Journal of Business and Economics, 10(2), 211–227.

Lee, K. H., & Chang, Y. J. (2019). Price sensitivity and residential rental choices. Real Estate Economics Review, 18(1), 67–85.

Suryono, B., & Indrawan, D. (2018). Spatial analysis of boarding house density and rental prices. Geospatial Economics Journal, 7(4), 356–370.

Wahyuni, T., & Nugroho, S. (2020). Consumer behavior in the boarding house market: The impact of pricing strategies. Journal of Marketing Research, 16(2), 88–99.

Mukherjee, S., & Basu, T. (2021). Comparative study on urban rental patterns in student housing. Global Real Estate Studies, 13(3), 144–159.

Zhang, X., & Wang, Y. (2019). Exploring rental price determinants in urban housing markets. Journal of Housing Studies, 22(5), 421–435.

Prasetyo, E., & Hidayat, M. (2020). Location-based pricing strategies in student housing markets. Urban Development Review, 19(1), 98–112.

Qiu, L., & Zhao, H. (2018). Examining rental preferences in proximity to public transportation hubs. Transportation and Housing Research, 8(3), 210–225.

Downloads

Published

2024-11-28

How to Cite

Novianti, Y., & Sukardi, S. (2024). The Impact of Price and Location on Consumer Decision-Making: An Economic Perspective on Boarding House in Pontianak. International Journal of Economics Development Research (IJEDR), 5(5), 4335–4344. https://doi.org/10.37385/ijedr.v5i5.6627