The Role of Financial Literacy and Financial Technology on the Decision to Use Pay Later Moderated by Hedonism Lifestyle

Windi Pratiwi; Muchammad Ariffin

doi:10.37385/ijedr.v6i2.6974

Authors

Windi Pratiwi Universitas Panca Bhakti
Muchammad Ariffin Universitas Panca Bhakti https://orcid.org/0000-0002-0457-9975

DOI:

https://doi.org/10.37385/ijedr.v6i2.6974

Keywords:

Financial, Technology, Literacy, Hedonism, Usage Decision

Abstract

Fintech is rapidly growing in various sectors such as payment start-ups, lending, financial planning, retail investment, financing, remittances, and financial research. Many start-up apps use pay-later payment services, so it is important to consider the consequences without a good financial understanding. Fintech plays an important role in effective payment transactions and has become part of the hedonistic lifestyle, increasing people's consumptive behavior. Financial literacy and fintech play a role in the decision to use PayLater services in Pontianak City, with financial literacy contributing positively at 27.8% and fintech at 53.1%. Although a hedonic lifestyle does not moderate the relationship between financial literacy and PayLater usage, it still has a positive effect of 22.2%. Overall, financial literacy, fintech, and lifestyle have a significant role in the decision to use PayLater in Pontianak City.

References

Abdillah, J. V. A., Ajijah, J. H., Nuryati, D., & Sudrajat, A. (2021). Pengaruh Gaya Hidup dan Promosi Terhadap Keputusan Penggunaan Dompet Digital Dana Di Karawang. JIMEA | Jurnal Ilmiah MEA (Manajemen, Ekonomi, Dan Akuntansi), 5(1), 447–463. https://doi.org/https://doi.org/10.31955/mea.v5i1.790

Agustin, K., & Komalasari, E. (2020). Analisis Pengaruh Promosi Terhadap Keputusan Pembelian Pada Usaha Kecil dan Menengah (UKM) Di Rattan Handmade Pekanbaru.. Jurnal Valuta, 6(2).

Anggraini, R. T., & Santhoso, F. H. (2019). Hubungan antara Gaya Hidup Hedonis dengan Perilaku Konsumtif pada Remaja. Gadjah Mada Journal of Psychology (GamaJoP), 3(3), 131–140. https://doi.org/10.22146/gamajop.44104

Ardiyanti, N., & Nasikah, D. (2022). Pengaruh Literasi Keuangan, Akses Paylatter Dan Keinginan Terhadap Perilaku Implusif Buying Dengan Gaya Hidup Sebagai Variabel Moderasi (Studi Pada Muhammadiyah Bisnis Center (MBC) Kota Metro). Jurnal Manajemen DIVERSIFIKASI, 2(4), 948–959. https://doi.org/10.24127/diversifikasi.v2i4.2334

Ariffin, M., Aisyah, A., Pratiwi, W., Febrianawati, F., & Utama, N. U. (2025). Training Importance of Financial Literacy for Perpetrators of UMKM Kampong Malay Tourism Village (BML) Pontianak City. Dinamisia: Jurnal Pengabdian Kepada Masyarakat, 9(1), 170–175. https://doi.org/10.31849/dinamisia.v9i1.19979

Baron, R. A., & Byrne, D. (2008). Psikologi sosial (1st ed.). Erlangga.

Batubara, S. S., Pulungan, D. R., & Yenty, M. (2020). Analisis Determinan Minat Mahasiswa Dalam Menggunakan Lembaga Keuangan Syariah. Jurnal Riset Akuntansi Dan Bisnis, 20(1), 23–37. https://doi.org/10.30596/jrab.v20i1.4757

Fadhila Rahma, T. I. (2018). Persepsi Masyarakat Kota Medan Terhadap Penggunaan Financial Technology. AT-TAWASSUTH: Jurnal Ekonomi Islam, 3(1), 184. https://doi.org/10.30821/ajei.v3i1.1704

Fadila, N., Goso, G., Hamid, R. S., & Ukkas, I. (2022). Pengaruh Literasi Keuangan, Financial Technology, Persepsi Risiko, dan Locus of Control Terhadap Keputusan Investasi Pengusaha Muda. Owner, 6(2), 1633–1643. https://doi.org/10.33395/owner.v6i2.789

Ghozali. (2014). Structur Equaltion Model: Metode Alternatif Dengan Partial Least Square (PLS) (4th ed.). Universitas Diponegoro.

Hamdani, M. (2018). Analisis Tingkat Literasi Keuangan Dan Pengaruhnya Terhadap Perilaku Keuangan Pada Mahasiswa Prodi Manajemen Universitas Terbuka. Versi Cetak), 1(1), 139–145. www.cnnindonesia.com,

Laili, S. W., Wahyuni, I., & Subaida, I. (2022). Pengaruh Literasi Keuangan Terhadap Keputusan Investasi Melalui Efikasi Keuangan Pada Mahasiswa Fakultas Ekonomi dan Bisnis UNARS. Jurnal Mahasiswa Entrepreneurship (JME), 1(3), 538. https://doi.org/10.36841/jme.v1i3.1990

Marisa, O. (2020). Persepsi Kemudahan Penggunaan, Efektivitas, Dan Risiko Berpengaruh Terhadap Minat Bertransaksi Menggunakan Financial Technology. Jurnal Administrasi Kantor, 8(2). https://doi.org/https://doi.org/10.51211/jak.v8i2.1448

Prastiwi, I. E., & Fitria, T. N. (2020). Budaya Hedonisme dan Konsumtif dalam Berbelanja Online Ditinjau dari Perpektif Ekonomi Syariah. Jurnal Ilmiah Ekonomi Islam, 6(3), 731. https://doi.org/10.29040/jiei.v6i3.1486

Pratiwi, W. (2020). The Effect of Overconfidence and Herding On Perceptions On Investment Performance In The Capital Market With Market Investment Decisions As Mediation And Financial Literacy As Moderators. 100–112.

Pratiwi, W., Aisyah, A., Reswari, R. A., Utama, N. U., & Zalviwan, M. (2024). Investment Management and Capital Markets Training for Students State Vocational School 1 Pontianak Pelatihan Manajemen Investasi dan Pasar Modal Bagi Siswa/i SMK Negeri 1 Pontianak. 8(4), 1123–1128. https://doi.org/10.31849/dinamisia.v8i4.119245

Pratiwi, W., & Ariffin, M. (2025). The Role Of Financial Literacy And Digital Innovation In Improving Business Performance And Sustainability Of Business Actors In Kampong Melayu Tourism Village Pontianak City. Dinasti International Journal of Education Management and Social Science, 6(3), 2231–2245. https://doi.org/10.38035/dijemss.v6i3

Rahmawati, G., & Mirati, E. (2022). Prosiding SNAM PNJ (2022). Prosiding SNAM PNJ. https://prosiding-old.pnj.ac.id/index.php/snampnj/article/view/5822

Saadah, M. (2021, April 30). Trend PayLater dan Perilaku Konsumtif Masyarakat. Kumparan.Com. https://kumparan.com/masrurosaadah/trend-paylater-dan-perilaku-konsumtif-masyarakat-1veXO9BMs37/full

Safira, M. E., & Susanti, S. (2020). Pengaruh Literasi Keuangan, Promosi Uang Elektronik, dan Kemudahan Penggunaan terhadap Keputusan Penggunaan Uang Elektronik. JPEKA: Jurnal Pendidikan Ekonomi, Manajemen Dan Keuangan, 4(2), 97–112. https://doi.org/10.26740/jpeka.v4n2.p97-112

Sari, R. (2021). Pengaruh Penggunaan Paylater Terhadap Perilaku Impulse Buying Pengguna E-Commerce di Indonesia. Jurnal Riset Bisnis Dan Investasi, 7(1), 44–57. https://doi.org/10.35313/jrbi.v7i1.2058

Sriyono, S., Afandi, M. S., Wulandari, A. P., & Agusti, R. (2023a). Efektifitas Penggunaan Fintech (E-Wallet) Terhadap Keputusan Pembelian Dikalangan Generasi Milenial. JEMMA (Journal of Economic, Management and Accounting), 6(2), 153. https://doi.org/10.35914/jemma.v6i2.2054

Sriyono, S., Afandi, M. S., Wulandari, A. P., & Agusti, R. (2023b). Efektifitas Penggunaan Fintech (E-Wallet) Terhadap Keputusan Pembelian Dikalangan Generasi Milenial. JEMMA (Journal of Economic, Management and Accounting), 6(2), 153–161. https://doi.org/10.35914/jemma.v6i2.2054

Susilawaty Hutapea, R., Gunawan, A., Djuwarsa, T., & Trisyanto Surya, R. (2023). Pengaruh Kualitas Sistem “Financial Technology” (Fintech) terhadap Kepuasan Pengguna Paylater Di Kota Bandung. Journal of Comprehensive Science (JCS), 2(2), 517–523. https://doi.org/10.59188/jcs.v2i2.240

Wold. (1985). Partial Least Squares. In Partial Least Squares. Kotz S, Johnson N L. Encylopedia of Statistical Sciences (pp. 581–591). Willey.

Wulandari, T., Lazuarni, S., & Sari, R. (2022). Pengaruh Literasi Keuangan Dan Payment Gateway Terhadap Perilaku Keuangan Mahasiswa Manajemen Swasta Di Kota Palembang. Jurnal Ecoment Global, 7(2), 220–230. https://doi.org/10.35908/jeg.v7i2.2269

Zulfahmi, Aisyah, & Pratiwi, W. (2020). Sikap dan Perilaku Masyarakat Terhadap Penggunaan Dompet Digital (E-Wallet). Jurnal Equilibrium Manajemen, 6(1), 48–56. http://jurnal.manajemen.upb.ac.id