Economic Insights into Tourist Behavior: The Mediating Role of Satisfaction Between Destination Image, Perceived Value, and Revisit Intention in Toronipa Beach
DOI:
https://doi.org/10.37385/ijedr.v6i4.8184Keywords:
Perceived Value, Destination Image, Revisit Intention, Tourist SatisfactionAbstract
This study aims to determine and analyse whether there is an effect of perceived value and destination image on revisit intention with tourist satisfaction as an intervening variable (study on Toronipa beach attractions). This research is quantitative research with descriptive and explanatory research methods. The population in this study were visitors to Toronipa Beach and the sample obtained was 222 people. The data collection technique in this study was to use an online questionnaire. The data analysis technique uses associative and quantitative approaches with SmartPLS software. The results of this study indicate that perceived value has a positive and insignificant effect on revisit intention in Toronipa Beach visitors. Destination image and tourist satisfaction has a positive and significant effect on revisit intention for Toronipa Beach visitors. Perceived value and destination image has a positive and significant effect on tourist satisfaction for Toronipa Beach visitors. Perceived value and destination image indirectly through tourist satisfaction as an intervening variable has a positive and significant effect on revisit intention for Toronipa Beach visitors. Overall to provide theorical developments and practicasl strategies, this study aims to develop a framework that explains tourists’ revisit intention by expanding the Theory of Planned Behavior (TPB).
References
Abbasi, G. A., Kumaravelu, J., Goh, Y. N., & Singh, K. S. D. (2021). Understanding the intention to revisit a destination by expanding the theory of planned behaviour (TPB). Spanish Journal of Marketing - ESIC, 25(2), 282–311. https://doi.org/10.1108/SJME-12-2019-0109
Agustina, M., Sadat, A. M., & Monoarfa, T. A. (2023). The effect of perceived value and destination image on revisit intention through tourist satisfaction as a mediating variable (Case study on Nglanggeran Tourism Village). International Journal of Current Economics & Business Ventures, 1(3), 341–353. https://scholarsnetwork.org/journal/index.php/ijeb
Ahmed, M. (2023). Destination image and revisit intention: The case of tourism in Egypt. PASOS Revista de Turismo y Patrimonio Cultural, 21(4), 681–697. https://doi.org/10.25145/j.pasos.2023.21.047
Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211. https://doi.org/10.1016/0749-5978(91)90020-T
Backman, S. J., & Crompton, J. L. (1991). The usefulness of selected variables for predicting activity loyalty. Leisure Sciences, 13(3), 205–220. https://doi.org/10.1080/01490409109513138
Bianchi, C., Milberg, S., & Cúneo, A. (2017). Understanding travelers’ intentions to visit a short versus long-haul emerging vacation destination: The case of Chile. Tourism Management, 59, 312–324. https://doi.org/10.1016/j.tourman.2016.08.013
Chang, H.-M., Chou, C.-L., & Yen, W.-C. (2018). Tourists perceived festival attraction, service quality, perceived value and loyalty: Case study Penghu Ocean Firework Festival in Taiwan. Asian Journal of Economics, Business and Accounting, 5(4), 1–10. https://doi.org/10.9734/ajeba/2017/38899
Chen, C.-F., & Chen, F.-S. (2010). Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists. Tourism Management, 31(1), 29–35. https://doi.org/10.1016/j.tourman.2009.02.008
Cheng, Y. S., Kuo, N. T., Chang, K. C., & Chen, C. H. (2019). How a tour guide interpretation service creates intention to revisit for tourists from Mainland China: The mediating effect of perceived value. Journal of China Tourism Research, 15(1), 84–104. https://doi.org/10.1080/19388160.2018.1517067
Creswell, J. W., & Creswell, D. J. (2018). Research design: Qualitative, quantitative, and mixed methods approaches (5th ed.). SAGE.
Dean, D., Suhartanto, D., & Kusdibyo, L. (2019). Predicting destination image in creative tourism: A comparative between tourists and residents. International Journal of Applied Business Research, 1(1). https://doi.org/10.35313/ijabr.v1i01.36
Dichter, E. (1985). What’s in an image. Journal of Consumer Marketing, 2(1), 75–81. https://doi.org/10.1108/eb038824
Dimanche, F., & Havitz, M. E. (1995). Consumer behavior and tourism. Journal of Travel & Tourism Marketing, 3(3), 37–57. https://doi.org/10.1300/J073v03n03_03
Ghorbanzadeh, D., Shabbir, M. S., Mahmood, A., & Kazemi, E. (2021). Investigating the role of experience quality in predicting destination image, perceived value, satisfaction, and behavioural intentions: A case of war tourism. Current Issues in Tourism, 24(21), 3090–3106. https://doi.org/10.1080/13683500.2020.1863924
Hasani, M. A. A. (2023). Perceived value, service quality, and heritage tourism effect to revisit intention of guest. Jurnal Manajemen Pemasaran dan Perilaku Konsumen, 2(3), 651–659. https://doi.org/10.21776/jmppk
Jumriati. (2023, May 6). Destinasi wisata Toronipa, pantai berpohon pinus yang didukung jalan mulus. Zonasultra. https://zonasultra.id/destinasi-wisata-toronipa-pantai-berpohon-pinus-yang-didukung-jalan-mulus.html
Kim, M., & Thapa, B. (2018). Perceived value and flow experience: Application in a nature-based tourism context. Journal of Destination Marketing & Management, 8, 373–384. https://doi.org/10.1016/j.jdmm.2017.08.002
Meng, B., & Choi, K. (2019). Tourists’ intention to use location-based services (LBS). International Journal of Contemporary Hospitality Management, 31(8), 3097–3115. https://doi.org/10.1108/IJCHM-09-2018-0734
Meng, B., & Cui, M. (2020). The role of co-creation experience in forming tourists’ revisit intention to home-based accommodation: Extending the theory of planned behavior. Tourism Management Perspectives, 33, 100581. https://doi.org/10.1016/j.tmp.2019.100581
Mileneo, M. F. (2024, July 9). Kunjungan wisman melonjak, pariwisata Indonesia berkembang pesat di Januari–Mei 2024. Good News from Indonesia. https://www.goodnewsfromindonesia.id/2024/07/09/kunjungan-wisman-melonjak-pariwisata-indonesia-berkembang-pesat-di-januari-mei-2024
Polas, M. R. H., Raju, V., Hossen, S. M., Karim, A. M., & Tabash, M. I. (2022). Customer’s revisit intention: Empirical evidence on Gen-Z from Bangladesh towards halal restaurants. Journal of Public Affairs, 22(3), e2572. https://doi.org/10.1002/pa.2572
Rahmat Siregar, S., & Tresnasari, R. (2024). The influence of tourist satisfaction against the intention to revisit of the Indonesian tourist to Malaysia. MIX: Jurnal Ilmiah Manajemen, 14(2), 382–400. https://doi.org/10.22441/jurnal_mix
Severt, D., Wang, Y., Chen, P.-J., & Breiter, D. (2007). Examining the motivation, perceived performance, and behavioral intentions of convention attendees: Evidence from a regional conference. Tourism Management, 28(2), 399–408. https://doi.org/10.1016/j.tourman.2006.04.003
Soliman, M. (2021). Extending the theory of planned behavior to predict tourism destination revisit intention. International Journal of Hospitality & Tourism Administration, 22(5), 524–549. https://doi.org/10.1080/15256480.2019.1692755
Tysa, H. M., & Dwita, V. (2022). The influence of tourist motivation and destination image on the revisit intention mediated by the satisfaction variables in the Harau Valley attractions of Lima Puluh Kota Regency. In Proceedings of the Eighth Padang International Conference on Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-8 2021) (pp. 199–206).
Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence. Journal of Marketing, 52(3), 2–22. https://doi.org/10.2307/1251446
Zhang, Q., Yim, B., Kim, K., & Tian, Z. (2024). The role of destination personality in the relationship between destination image and behavioral intention among ski tourists. International Journal of Sports Marketing and Sponsorship, 25(3), 560–577. https://doi.org/10.1108/IJSMS-08-2023-0170
Zhao, Y., Zhan, Q., Du, G., & Wei, Y. (2024). The effects of involvement, authenticity, and destination image on tourist satisfaction in the context of Chinese ancient village tourism. Journal of Hospitality and Tourism Management, 60, 51–62. https://doi.org/10.1016/j.jhtm.2024.06.008
