The Impact of Professionality, Credibility, and Ease of Use on Repurchase Intentions via E-Satisfaction Among Gen Z in TikTok Shop

Dativa Robert Saputra; Catur Sugiarto

doi:10.37385/ijedr.v6i1.6770

Authors

Dativa Robert Saputra Universitas Sebelas Maret
Catur Sugiarto Universitas Sebelas Maret

DOI:

https://doi.org/10.37385/ijedr.v6i1.6770

Keywords:

Professionality, Credibility, Ease of Use, Security, Customer Satisfaction, Repurchase Intention

Abstract

This study aims to analyse the impact of professionality, credibility, ease of use, and security on repurchase intention in TikTok Shop, mediated by customer satisfaction among Generation Z. The research employs a quantitative approach with data collection through online questionnaires distributed to 390 respondents who are active users of TikTok Shop. The findings show that professionality, credibility, ease of use, and security have a positive influence on repurchase intention, both directly and through mediation by customer satisfaction. These results provide valuable insights for TikTok Shop managers to enhance the shopping experience and encourage repurchase intention among consumers.

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