Analisis Swot Dalam Pembuatan Program relationship Marketing Pada Share Tea Sun Plaza Medan

Authors

  • Ika Apia Septira a:1:{s:5:"en_US";s:45:"Sekolah Tinggi Ilmu Ekonomi Tuah Negeri Dumai";}

DOI:

https://doi.org/10.37385/msej.v1i2.101

Abstract

The purpose of this research is to design and find out the relationship marketing strategy at Share Tea Sun Plaza Medan. The analytical method used is descriptive analysis (qualitative), triangular method, internal matrix factor (IFE), external matrix factor (EFE), and strength, weakness, opportunity and threat (SWOT) matrix to create Relationship Marketing for Share Tea Sun Plaza program Field. The results of the study at Share Tea Sun Plaza Medan by using a matrix of internal and external factors and using a SWOT analysis, a marketing relationship strategy program can be produced consisting of a Fresnack Card, Bigday Sale, and a Fresfum Card that will be used in relational marketing.

Keywords: Strengths, Weaknesses, Opportunities, Threats, Marketing Relations

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Published

2020-07-01

How to Cite

Septira, I. A. (2020). Analisis Swot Dalam Pembuatan Program relationship Marketing Pada Share Tea Sun Plaza Medan. Management Studies and Entrepreneurship Journal (MSEJ), 1(2), 133–145. https://doi.org/10.37385/msej.v1i2.101

Issue

Vol. 1 No. 2 (2020): Management Studies and Entrepreneurship Journal (MSEJ)

Section

Articles