Kuantitas Informasi, Kualitas Argumen, Kredibilitas Sumber Terhadap Kemudahan Penggunaan Media Sosial
DOI:
https://doi.org/10.37385/msej.v5i2.4643Keywords:
Kuantitas Informasi, Kualitas Argumen, Kredibilitas Sumber, Kemudahan Media SosialAbstract
Studi ini menyelidiki tentang pengaruh kuantitas informasi, kualitas argumen, kredibilitas
sumber terhadap kemudahan media sosial yang dirasakan oleh masyarakat. Pengumpulan
data dilakukan dengan menggunakan kuesioner online yang disebarkan 203 pengguna media
sosial instrgram di Kota Semarang dan sekitarnya. Data kemudian dianalis menggunakan
model regresi dengan bantuan aplikasi SPSS 22. Hasil menunjukkan bahwa kuantitas informasi
berpengaruh positif terhadap kemudahan media sosial, kualitas argumen berpengaruh positif
terhadap kemudahan media sosial, kredibilitas sumber berpengaruh positif terhadap
kemudahan media sosial.
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