Penerapan Strategi Pemasaran Digital Menggunakan Metode Sostac UMKM Kerudung Cicalengka Kabupaten Bandung

Authors

  • Sandra Sriwendiah STIEB Perdana Mandiri
  • Djuni Akbar Politeknik Negeri Jakarta
  • Fachmi Imannur Anwar STIEB Perdana Mandiri

DOI:

https://doi.org/10.37385/msej.v5i2.4849

Keywords:

Situasi, objektif, strategi, taktik, aksi

Abstract

Penelitian ini menginvestigasi penerapan Metode SOSTAC dalam strategi pemasaran UMKM Kerudung Cicalengka. Metode SOSTAC adalah kerangka kerja yang terdiri dari enam tahapan, yaitu Situational Analysis, Objective, Strategy, Tactic, Action, dan Control. Tujuan penelitian ini adalah untuk memahami bagaimana penerapan Metode SOSTAC dapat membantu UMKM Kerudung Cicalengka dalam meningkatkan efektivitas pemasaran mereka. Pendekatan penelitian yang digunakan adalah studi dokumentasi dan observasi, dengan data yang dianalisis secara deskriptif. Hasil penelitian menunjukkan bahwa penerapan Metode SOSTAC memberikan struktur yang sistematis dalam perencanaan dan pelaksanaan strategi pemasaran, memungkinkan UMKM untuk mengidentifikasi peluang, mengatur sumber daya dengan lebih efisien, dan memantau kinerja pemasaran mereka secara teratur. Saran untuk UMKM Kerudung Cicalengka termasuk mendalami analisis pasar, meningkatkan kreativitas dalam strategi pemasaran, memanfaatkan teknologi digital secara efisien, dan berkolaborasi dengan pihak lain. Dengan mengimplementasikan saran-saran ini, diharapkan UMKM Kerudung Cicalengka dapat memperkuat posisi mereka dalam pasar dan mencapai kesuksesan yang lebih besar dalam pemasaran produk.

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Published

2024-11-19

How to Cite

Sriwendiah, S., Akbar, D. ., & Anwar, F. I. . (2024). Penerapan Strategi Pemasaran Digital Menggunakan Metode Sostac UMKM Kerudung Cicalengka Kabupaten Bandung. Management Studies and Entrepreneurship Journal (MSEJ), 5(2), 5042–5056. https://doi.org/10.37385/msej.v5i2.4849