Pengembangan Pariwisata Berkelanjutan Melalui Keterlibatan Wirausaha Perempuan Di Pantai Lon Malang
DOI:
https://doi.org/10.37385/msej.v5i6.6601Abstract
This study aims to determine the perception of female entrepreneurs towards sustainable tourism development and identify sustainable tourism development through the involvement of female entrepreneurs in Lon Malang Beach, Sampang, Madura. Lon Malang Beach is one of the destinations that has great potential for sustainable tourism development, the development of this area must be developed as an attraction for tourist visits. The involvement of female entrepreneurs in Lon Malang Beach can be an important element in sustainable tourism development. This study uses a qualitative method with data collection techniques of interviews, observation and documentation. The data analysis technique uses source triangulation techniques. The results of the study show that female entrepreneurs in Lon Malang Beach show a positive attitude in supporting sustainable tourism development. Despite facing obstacles in cooperation with managers, they still feel the benefits of good management.
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